What is Betterment?

Launched in 2010, Betterment pioneered the use of technology to expand access to sophisticated investing portfolios backed by fiduciary advice, all at a low cost. With a focus on long-term wealth building, Betterment offers a curated selection of diversified portfolios (including Core, Climate Impact, Social Impact, Innovative Technology), as well as a high-yield cash account, integrated checking account, IRAs, joint accounts, and more.

Like Ellevest, Betterment’s portfolios are built and managed by a team of experts, while providing personalization and control so you can invest how you want for what you want. Betterment also has portfolio management features designed to help you increase returns and save on taxes. These features include portfolio rebalancing, recurring deposits, asset location, and tax-loss harvesting, and they’re all included with your base fee.